Leading. Change. Now.

IAA Transportation 2024

The time for eMobility is now. Discover our comprehensive solutions for a successful transition to locally CO₂-free trucks. You can look forward to highly-efficient trucks and innovative services, ranging from digital fleet management and intelligent charging infrastructure to service contracts and financial services. Embrace the transformation and be there when vision becomes reality.

The daily late-night show

Transformed!

The only constant is change itself. Our late-night show shows you how to take your first steps towards change. Every day at 21:00 (CEST) on our stage and here from 17 September–20 September, inspiring guests share their experiences and reveal to transition successfully. Listen to exciting conversations and in-depth insights on the topics that move the world. Join us for a shot of inspiration.

Host Dallas Campbell
Our host

Dallas Campbell

Introducing Dallas Campbell, the charismatic and ever-curious host of our late-night show. With his passion for science and his remarkable talent for presenting even the most complex topics in an entertaining way, Dallas brings a unique mix of humour, curiosity and charm to every show.

Sidekick Vicki Butler-Henderson
Our sidekick

Vicki Butler Henderson

Batman has Robin, Sherlock has Watson – and Dallas has Vicki. Get to know Vicki Butler-Henderson, the charming sidekick of our show. With her infectious energy and extensive knowledge of anything on wheels, Vicki brings you fascinating insights from the exhibition stand and her cheeky wit enriches the show.

Our guests.

Guest David Rowan

Show 1:
David Rowan

A renowned technology journalist, co-founder of Wired UK and active tech investor, David has seen many disruptive innovations come and go. Find out how to recognise and seize the right opportunities.

Guest Jutta Kleinschmidt

Show 2:
Jutta Kleinschmidt

Forging new paths and overcoming boundaries – with perseverance and the will to win, anything is possible. Be inspired by the first and only woman to win the Dakar Rally.

Guest William Higham

Show 3:
William Higham

Confidence is key in an unpredictable world – this is the conviction of renowned futurist William Higham. Together, we explore his strategies to make transformation successful.

Guest Karlheinz Brandenburg

Show 4:
Karlheinz Brandenburg

We can listen to millions of songs at the touch of a button thanks to the father of the MP3 Karlheinz Brandenburg. He tells us how an idea can revolutionise an entire industry and change the lives of us all.

Highlights

The time for transformation is now. At our booth, you will find solutions to meet your challenges, whether in long-haul or distribution transport.

Mercedes-Benz GenH2 Truck
Mercedes-Benz GenH2 Truck

Mercedes-Benz GenH2 Truck

Daimler Truck is driving forward sustainable transport, including vehicles with hydrogen-based drives. These can be an excellent solution for highly flexible and demanding applications in heavy-duty and long-haul transport.

eEconic
eEconic

eEconic

Locally CO₂-free, quiet and powerful even with heavy loads. The ergonomic DirectVision cab and intelligently coordinated assistance systems support confident driving in municipal operations.
eActros 600
eActros 600

Actros L with ProCabin

Experience the Actros L with ProCabin: Increase your efficiency – reduce fuel consumption by up to 3%1 while still enjoying even better comfort.
Actros L with ProCabin
Actros L with ProCabin

eActros 600

All-electric, sustainable, profitable: the eActros 600 for the long-haul is here and heralds a new era in the transport industry.
Experience the transformation

Booth B78, Hall 19/20

Be inspired and discover how we can shape change together. Visit us and see for yourself what opportunities await you.

Experience the transformation

The images and texts may include accessories and special equipment that do not form part of standard specifications. The images shown must be considered examples only and do not necessarily reflect the actual state of the original vehicles. The appearance of the original vehicles may differ from these images. The manufacturer reserves the right to make changes without notice. Images and texts may refer to models and assistance services that are not available in some countries.

1 Figure based on VECTO certification measurement with vehicles with comparable equipment.